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The Elements of Persuasion

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    Available in PDF - DJVU Format | The Elements of Persuasion.pdf | Language: ENGLISH
    William A. Covino(Author)

    Book details


In order to effectively persuade an audience, you must first understand the power of rhetoric and persuasion. This book provides a concise introduction to major theories of persuasion, analyses of political, cultural, and literary events that represent the significance and scope of persuasion. Elements of Persuasion offers an analytical discussion of a representative range of persuasion events: the 1925 Scopes trial, Spike LeeÕs Do The Right Thing, the 1996 State of the Union address, and more. With these, readers will examine the ways in which persuasion is affected by belief, desire, class, gender, and race. For anyone who wants a general understanding of the art of persuasion, specifically fledgling lawyers, politicians, psychologists, and educators.

In order to effectively persuade an audience, you must first understand the power of rhetoric and persuasion. This book provides a concise introduction to major theories of persuasion, analyses of political, cultural, and literary events that represent the significance and scope of persuasion. Elements of Persuasion offers an analytical discussion of a representative range of persuasion events: the 1925 Scopes trial, Spike LeeÕs Do The Right Thing, the 1996 State of the Union address, and more. With these, readers will examine the ways in which persuasion is affected by belief, desire, class, gender, and race. For anyone who wants a general understanding of the art of persuasion, specifically fledgling lawyers, politicians, psychologists, and educators.

4.2 (5191)
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Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
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Printable? Yes

Book details

  • PDF | 165 pages
  • William A. Covino(Author)
  • Pearson; 1 edition (July 19, 1997)
  • English
  • 9
  • Reference

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Review Text

  • By Alex Nichols, author of Shadow Rock on July 15, 2002

    William Covino's "The Elements of Persuasion" is a gem of a book, the equivalent of a college class you haphazardly sign up for, only to find something that clarifies your worldview.Borrowing heavily form Aristotle's "Rhetoric", Covino draws on a diverse variety of sources to show how ethos (the goodwill and common sense of the speaker), pathos (the frame of mind of the audience) and logos (the information presented) form the basis of persuasive argument. Once the concepts are clear, it is fascinating to apply them to various illustrations he provides: the Scopes Monkey Trial, the 1996 State of the Union address, the 1996 Super Bowl half time show.Covino provides a look behind the structure of popular argument, whether in politics, pop culture, sports or literature. Using the Aristolian model, I'm not sure I'll ever watch a movie or listen to a speech in quite the same way again.More than anything, this is a gracefully written page turner that disproves any preconceived idea the reader might have about dry discussions of debate and rhetoric.

  • By ... on May 17, 2015

    Ponderous. I'm not into ponderous.

  • By Gabba on February 10, 2018

    The book was in good condition.

  • By Hal Helms on June 29, 2002

    It's a quick read and not bad, but there's not a lot of meat in the book.


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